Ayen aims to streamline the property inspection process, empowering buyers to make informed decisions before purchasing. To realize this goal, they have crafted a matrix of specialized examination standards derived from international best practices in the field.
UX Auditor
Researcher
Figma
Canva
Google Drive
Maze
Objective
Identify and address performance issues on the website to enhance the smoothness and speed of task completion, with a particular focus on optimizing the services page.
UX Auditing:
• Carefully examine the website for any issues and document the necessary steps for improvement.
• Examining the services and their respective content through an observation of the user flow.
Desk Research:
• Delve into users' needs, challenges, and preferences, then crafting a persona that aligns with the insights obtained.
• Use a journey map and storyboard to visualize the process and how to achieve the desired goal.
• Implement a competitors analysis (10>), compare and prioritize the key features, and measure the services using Heuristic Evaluation.
Low-Wire Framing:
• Suggest an enhancement using a simple visual design to execute the needed vision
• Simplify the process of choosing services and organize the content to better suit the user's understanding.
Usability Testing:
• Testing the wireframes with real users who match our research criteria to identify potential issues and gather insights.
• Refine the user interface and improve usability by iterating on the design in response to user feedback.
Next Step:
• Propose various alternatives for enhancing features and outline different communication methods.